Unlock. Ignite. Grow.
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When you’re stuck,
you work harder
to get nowhere.
Get unstuck.
There’s no magic to hiring the right consultant. It comes down to a very simple idea. Hire what you want.
In other words, if you want to take your company to the next level, hire someone who’s been there, done that…more than once.
Once can be influenced by a circumstance, a trend, a fluke. But a proven track record can’t be disputed. Which is why Tané Minnick can’t be ignored.
As an innovator, Tané has always proven to set new bars and bring new possibilities to her work. The results, game-changing. Now, Tané reaches beyond the walls of her previous positions to offer leaders and companies of all sizes her vast experience to help take them to the next level.
With unsurpassed business and people skills, Tané can read a company and a room quickly to help cut through the clutter, find the kinks, and be the catalyst to forging forward.
Tané’s bold attitude and no status in status quo mindset, drive the insight and ignition that helps leaders catapult ahead with clarity and confidence. Her expertise, understanding, empathy, and integrity are among the attributes that set her apart and allow leaders to feel total trust to discuss their goals, issues, fears, and options. And Tané’s what you see is what you get personality unencumbers business formalities to make way for genuine conversations that lead to real differences.
Areas of Expertise
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Strategic Vision, Planning, and Execution
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Executive Coaching
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Business Development
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Family Business
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Marketplace Management
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Market Research
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C-suite facilitation
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Organization Effectiveness
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Systems Thinking
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Business & Personal Transformation
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Strength-based Coaching
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Fluent in French
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Leadership Retreats
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High Performing Teams
Professional Experience
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Founder, Torchlight Group, LLC
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VP Marketing, TOMS Shoes
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VP, DTC Retail, Wolverine Worldwide
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Divisional VP, West Marine
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Head of Retail, Patagonia
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Store Mgr/Sr Buyer, Macy’s
Career Highlights
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Transformational leader + intrapreneur
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System thinker + industry disruptor
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35+ years scaling businesses
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Owned global P&Ls $10M-$1B
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Led teams up to 3,000 SMB + Fortune 500 - 1000
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Broad industry range
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Vistage Chair
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Chair CEO Peer Groups
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Pinnacle Business Guide
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Aptive Index Coach
Degrees & Certifications
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MBA
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ICF, ACC 2021
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WLCT 2021 (Martha Beck Wayfinder Leadership Coach Training)
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Certified Executive Coach
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Hogan Assessments
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Certification
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Advanced Interpretation
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Advanced Feedback
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Certified by:
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Aptive Index
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Pinnacle Business Guides
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Vistage Worldwide
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From chaos to clarity in a Minnick.
Tools are important. But the brainpower behind them matters more. It takes listening, insight, and intuition. It takes vast and varied experience. It takes Tané. Follow her through Pinnacle’s proven framework. Grow your people, and most important, your business.
Hiring shouldn't be tiring. Get it right the first time with our proven tool and science. Because having to fill and refill positions is draining and costly for you and your company. With our adaptive AI tool, you’ll understand what makes makes people tick, and have more productive conversations.
Aptive Index Assessment
AI Aptive Index
35+
Years Experience
500+
Strategy Sessions
1,000+
Teams Managed
Drove Macy’s most profitable business as they became #1 in US.
After going through Macy’s Executive Training Program, Tané worked in their various categories from fashion to furniture to product development, and even as store manager.
She was awarded many distinctions, including, best buyer of the year, fastest growing business in the company, and most profitable business in the company. She developed a reputation for being able to turn around any business.
But there were turbulent times during her tenure at Macy’s. The company went through 5 mergers, 2 bankruptcies, and a leverage buyout. They rode the wave from $3B to $18B and swiftly acquired department stores across the country.
Those experiences helped sharpen Tané’s skills to gracefully navigate change, ambiguity, and transformation.
Our strategic reset doubled Patagonia's retail business.
After a decade at Macy’s, Tané wanted to find a company that would allow her to blend her personal passion with her work passion.
Since she was rock climbing in her spare time, she thought Patagonia would be the perfect next move. She spent the next decade as their head of retail business.
When she started, Patagonia had 3 channels of distribution: B2B wholesale, B2C catalog, and 12 retail stores (it was pre-online shopping).
Under Tané’s direction, they looked at people, redefined their purpose, cut 40% of their assortment and reallocated the dollars to faster turning products, which made customers happy. They brought in experts to train them on the systems and created playbooks for how to operate. And they created weekly inventory and sales reports to give a true understanding of what customers wanted. They were diligent. They were determined. And they grew the retail business from $18M to $50M in 6 years. The business was profitable for the first time since they started their retail division. This led the way for Patagonia to create a profitable retail footprint of over 100 stores globally.
Built a bold reset to turn TOMS around.
After 5 consecutive years of declining revenue, TOMS hired Tané as their fractional CMO. Under Tané’s leadership, the brand embarked on a bold reset to reignite growth. They reframed the market narrative, sharpened their value proposition, and aligned go-to-market initiatives around their audiences’ needs.
Simultaneously, they reshaped the internal marketing organization by investing in talent, elevating high performers, and establishing new rhythms of feedback, recognition, and development.
Within months, leading indicators showed unmistakable momentum, with 85+% of key marketing measures moving positively for the first time in years. Brand energy returned, teams became more connected and committed, and the organization regained confidence.
The turnaround demonstrated how clarity of strategy, disciplined execution, and a people-first culture can transform performance, even in a highly competitive category.
Pioneered UGG extensions to put the shoe on the other foot.
One of Tané’s greatest professional achievements was pioneering the UGG brand extension into home and loungewear. That strategic shift propelled UGG from an $800M shoe company into a $2B global lifestyle brand. Their lifestyle products achieved #1 bestseller position for 3-consectutive years at Nordstrom.
As well, Tané transformed and centralized UGG’s global retail and eCommerce into global DTC, in partnership with the company’s President. They grew DTC by 77% by the 3rd year and from 25% to 34% for total company.
87% of Tané’s clients had their best year while working with her...
"Tané didn’t just get us from point A to point B. Her intuition, deep listening and solid business acumen let us know we were in good hands. Results were fast to follow!"
– CEO, Manufacturing
"I worked with Tané to create a business case for a new product introduction. I was the nuts and bolts. Tane had the vision. She saw something nobody else saw that drove a whole new division, a whole new market. Tané’s analytic mind, unique skills, and tenacity were the reason it came to life. And it was a company game-changer."
– Chief Strategy Officer, Fortune 1000 Company
"Tané is incredibly resourceful and innovative. She brought our team together and steered us in the right direction. She taught us to communicate better and to get out of our own way so we could grow the c-suite, get of the weeds, and focus on our business. I didn’t know it could be this good. Thanks, Tané, for teaching us."
– Retail President